Scott Karren
According to Harvard Business Review’s editor-at-large, Nicholas Carr, IT doesn’t matter. Since IT is ubiquitous, it has no strategic value or competitive advantage, only high…
“Leads.” The word often stirs up heated debate. Go to any online business forum, and it is a perennial favorite. “Are leads good?” “Can you…
We all know that new products and technologies require investments of both cash and overhead with no payback for as long as 12 months. Unfortunately,…
Many resellers have a problem with marketing. They all know it is important. They all admire great marketing in other companies and they all have…
I recently listened to a common type of miscommunication between channel partners and a vendor about marketing. The partners told their vendor that they wanted…
How well is your sales team producing? A good rule of thumb for a sales rep in a profitable channel provider is 2X the sales…
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