Year: 2016
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Channel Marketing: Defining Value Propositions
Categories: News and TrendsChannel marketing is about value propositions, but the devil is in the definition of “value.” For example, “terabytes of solid-state storage with gigabytes of cache buffering” may seem to some tech people like a high value proposition. However, it may not sound that way to your customers. In fact, they may not even know what… Read more
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Digital Transformation: Why Failure Is Not an Option
Categories: News and TrendsDigital transformation complexity Digital Transformation: Why Failure Is Not an Option Customer expectation is driving the pace of digital transformation, but businesses face challenges around legacy infrastructure and steadfast company culture. Transformation Challenge 87% of global respondents believe digital transformation is a significant strategic challenge for their business. The percentage is significantly higher (91%) for… Read more
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IoT Provides Opportunities for Channel Partner Growth
Categories: NetworkingAlthough the hype surrounding the Internet of things is most certainly off the charts—which may give some solution providers pause—a new ecosystem is emerging that offers a range of opportunities, and IoT partners are digging in. From simply connecting devices to the Internet of things environment to collecting, integrating, managing and analyzing all the data… Read more
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Cloud Security: 10 Facts the Channel Should Know
Categories: Cloud ComputingCloud security Cloud Security: 10 Facts the Channel Should Know Many IT decision makers consider security to be better in cloud versus on-premise environments. We look at the state of cloud security today. Moving to the Cloud 48% more security technologies are deployed in the cloud than on premises. On average, security services were deployed… Read more
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Adtran Moves to Woo MSPs to Gain Market Share
Categories: NetworkingThe fundamental difference between resellers and managed service providers is the degree to which they ultimately need to focus on product quality. While resellers would always prefer to sell the highest quality product available in any given market segment, everything from the amount of margins they might make to the customer preference can influence that… Read more
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How Containers Are Holding Water Amid Challenges
Categories: Cloud ComputingContainers How Containers Are Holding Water Amid Challenges The container market has garnered much excitement. Here’s a look at how and why containers are used and the challenges and opportunities that have emerged. Actual Use of Containers Just over one-fifth (22%) are currently using containers, 36% say they are evaluating them and 34% are not… Read more