Recent Articles
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Dell, EMC Hook Up Again on Entry-Level Storage System
Dell, in its first major product announcement since Michael Dell replaced Kevin Rollins as CEO on Jan. 31, revealed Feb. 20 that it has joined forces again with data storage market leader EMC to launch a new storage system designed for small to midsize businesses. The Round Rock, Texas-based company, more well known for its…
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Rose-Colored Windows
Microsoft has been releasing Economic Impact studies on the effects of Vista in various metros and regions, but the vista appears too rosy. The eight reports (one on Illinois was announced Feb. 12, but unavailable as of publication), commissioned by Redmond and performed by IDC, divine a significant surge in IT employment and revenue to…
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‘Where’s the Wow?’ It’s on ABC
The mass-market advertising for Windows Vista is here and it’s impressive, according to Microsoft Watch’s Joe Wilcox. Wilcox called the campaign, which he caught during an episode of ABC television’s “Lost,” “approachable and familiar,” like Wendy’s “Where’s the Beef?” The fact that the campaign is quality is something VARs can use to their advantage, even…
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Microsoft Fogs up the Window
Microsoft hosted a live Web meeting Feb. 7 to clear up the vista on its retail strategy to reach small and midsize businesses and how it relates to SMB VARs, but the end result was a smudgy view. Eric Ligman, senior manager of community engagement on Redmond’s U.S. Small Business Team, clearly spelled out Microsoft’s…
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Spring Ahead Advice From Vendors
Microsoft, IBM and others are advising partners on how to manage the earlier daylight savings adjustment that threatens to throw off calendar software March 11. In case you hadn’t heard “Spring Ahead” comes three weeks early this year (second Sunday in March, instead of the first Sunday in April) thanks to the Energy Policy Act…
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Microsoft Air Cover Arrives with Troops Already Ashore
The consumer and small business launch of Microsoft Windows Vista and Office on Jan. 30 meant very little for business customers, but for VARs and partners trying to sell it to them, it’s the air cover they’ve been waiting for. The first mass-market Vista marketing blitz hits the airwaves and billboards Feb. 1, with a…
