Tag: channel partners
-
How to Make Your Marketing More Productive
Categories: News and TrendsIf you find yourself complaining that your marketing just isn’t producing any results, it may be because your marketing material is all about you. If your reaction to that statement is “Well, who is my marketing supposed to be about?” the answer is … your customer. What’s in It for Me? Potential customers receive all… Read more
-
Microsoft’s Channel Strategy: From Cloud to Collaboration
Categories: Tech CompaniesMicrosoft cloud collaboration Microsoft’s Channel Strategy: From Cloud to Collaboration Banking on its strong channel business, Microsoft showcased its new and improved mission at the recent Worldwide Partners Conference. Microsoft Aims to Make It Easier to Do Business With Redmond In many of the keynotes held during the kick-off day at WPC, Microsoft executives talked… Read more
-
How Channel Rates Google, Microsoft in the Cloud
Categories: Cloud ComputingCloud applications How Channel Rates Google, Microsoft in the Cloud Google and Microsoft partners differ in some ways and are alike in others. A new survey finds Microsoft closing the gap on Google’s early lead in the channel. Google Partners Have a Profitable Head Start Google Apps resellers reported that 50% of their 2014 revenues… Read more
-
Aruba Deal Helps HP Fill Wireless Networking Hole
While Hewlett-Packard has certainly become a lot more serious about networking ever since Cisco invaded the server category, wireless networking has always been a major hole in its portfolio. This week, HP moved to rectify that oversight via the acquisition of Aruba Networks for $3 billion. For HP partners, the significance of this acquisition goes… Read more
-
Why All IT Certifications Aren’t Created Equal
As enterprise IT has become more complex over the years, vendors have been nudging partners to increase the number of certified IT professionals they have on staff. The basic thinking is that the more those IT professionals are certified, the better job solution providers will do implementing products as part of a larger IT solution—which,… Read more
-
Extreme Networks Pushes Mobile App Out to Channel
Categories: NetworkingExtreme Networks rolled out a mobile computing application for its channel partners that is intended to help them register deals faster and have a much closer relationship with the provider of network infrastructure equipment. The goal is to make Extreme Networks much easier to do business with for organizations that belong to the Extreme Partner… Read more