Druva Adds Managed Services to Data Protection Channel Program

Druva has launched a managed service provider (MSP) program as part of an effort to encourage the adoption of a multi-tenant data protection platform that is delivered via a software-as-a-service (SaaS) model.

The program is built around a service center console through which partners can create unique service plans for each customer based on how much storage is consumed, recovery objectives, and the sensitivity of the data being protected, says Robert Brower, senior vice president of global partners and alliances for Druva.

AWS underpinning

Built on top of the Amazon Web Services (AWS) cloud platform, the Druva service provides MSPs with a less complex alternative to provide that service in a way that doesn’t require a massive amount of capital, says Brower. “It makes it easier to transition from being a reseller to being an MSP,” he says.

MSPs are provided with access to dashboards that provide both real time visibility into how the Druva platform is being consumed as well as the overall integrity of the data being stored on the Druva platform, adds Brower.

MSPs can onboard new customers in as little as 15 minutes in a program that requires no investment on hardware that an MSP would otherwise have to acquire, secure and maintain, notes Brower.

Backup and recovery was one of the top investment areas for MSPs in a recent Barracuda Networks survey.

Ransomware raises backup’s importance

Part of the Druva Compass Partner Program, the MSP program comes at a time when many organizations are investing in data protection services to better protect themselves from ransomware. Many MSPs are now integrating backup and recovery services within a larger portfolio of cybersecurity services. The goal is to continuously back up data in a way that ensures a pristine copy of an organization’s data can always be recovered.

The challenge, of course, is making sure none of the files that need to be recovered later have been infected by the malware cybercriminals are employing to encrypt the original files.

Druva recently secured 20 awards in Spring Reports 2021 published by G2, an online marketplace, and was recognized with four 2021 TrustRadius Top Rated Awards for disaster recovery, endpoint backup and data deduplication for the second consecutive year.

Regardless of approach to data protection, it’s clear more end customers are at least aware that there are MSPs that can protect their data better than they can by using multiple data centers. The COVID-19 pandemic required many companies to rely more on the cloud for a wide range of IT services. However, there are still instances where recovery time objectives may require organizations to back up a portion of their data using on-premises platforms that don’t require organizations to recover data from the cloud over a wide area network (WAN). 

The challenge for MSPs has always been making that service affordable enough for large numbers of customers to consume in a way that allows the MSP to be profitable. Thanks mainly to the rise of inexpensive cloud storage, the cost of delivering a managed backup and recovery service has dropped. However, as more MSPs and cloud service providers offer similar services, pricing pressures will inevitably increase.

Michael Vizard
Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a contributor to publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

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