Sophos is now bundling a free data loss protection product with the sale of its network-based antivirus software in an effort to expose more end users to its technology and capture share from larger rivals Symantec and McAfee.
>> READ the Channel Insider report on Sophos’ DLP iniatitive
This is the second time in a month that Sophos has initiated a free software promotion. In September, Sophos announced a deal with Hewlett-Packard to provide free antivirus with each Integrity server.
What does this DLP giveaway mean to Sophos partners? Sophos channel chief Chris Doggett offers the top 5 reasons why free DLP bundled with antivirus is good for solution providers’ sales.