AdSense Revenue Share Revealed by Google Preempts Apple iAd

By Channel Insider Staff
Google pays 51 percent of revenue to publishers that use its AdSense for search product. The information about how the shared revenue is split comes as Apple prepares to launch its iAd platform with a 60-40 split in favor of developers, and as regulators are increasingly hounding Google to be more transparent.

This article was originally published on 2010-05-25