Recent Articles
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Making Event Marketing Work for You
Most people hate to get pitched. If you come away with only one message from reading this, let it be that. You decide to hold a marketing event either online or in-person. You think it’s going to be great. You’ll tell them all about your great new service offering. It will knock them out. Every…
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The Channel Outlook for 2022: Get Ready for Major Change
The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model. Here’s everything you need to know about the dramatically changing channel business model and how to reposition your business to take advantage of…
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The Channel Gets Serious About Being Taken Seriously
It may be because so many have deep roots in product resale, but the sad fact is that many customers see channel technologists, technicians, consultants, engineers and such as little more than glorified computer hobbyists. Not all customers, certainly, and not all channel partners, but enough that it poses a challenge to any credible firm…
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MITRE Evaluations for MSSPs and MDRs a Giant Step for the Channel
The foundation behind the MITRE ATT&CK cybersecurity framework is turning its considerable expertise to helping managed security services providers (MSSPs) better understand how prepared they are to protect the systems and data of their many end customers. MITRE Engenuity recently announced that a call for participation in its ATT&CK Evaluations for MSSPs and managed detection…
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How Qualcomm and Lenovo Plan to Solve Enterprises’ Apple Problem
Qualcomm’s annual analyst event in Hawaii this week had enough good weather and interesting news that I didn’t miss my 49″ monitor too much. And the most interesting news is how Qualcomm and Lenovo plan to give enterprises an alternative to Apple. Lenovo is probably the only company other than perhaps Microsoft that can truly…
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Data Center Consolidation Accelerates with CyrusOne, CoreSite Deals
Consolidation in the data center market, which had already been well underway for the past several years, accelerated this month when two of the top four providers announced they were being acquired for a total of $25 billion. CyrusOne, the world’s third-largest U.S. data center operator, is being bought by investment firms KKR and Global…
