Recent Articles
-
Three Steps to Aligning Channel Marketing
By Ron Carson Channel marketing is broken. In its current state, vendors are from Mars and channel partners are from Venus. Vendors are dismayed by their channel partners’ lack of engagement in their marketing campaigns, and channel partners are vexed by vendors’ inability to generate qualified leads. Independent research suggests that more and more channel…
-
Flash Storage Drives Major Channel Opportunities
Flash storage—which in all its forms is likely to be the biggest thing to hit the data center in 2013—creates opportunities for solution providers to help customers reinvent how primary storage is managed. Flash memory has been around for more than 20 years. However, with the advent of smartphones and tablets, consumer demand for flash…
-
Arrow, Intel Alliance Supports Converged Infrastructure Market
To help its North American solution providers leverage x86 market opportunities, Arrow Electronics has expanded its support for the converged infrastructure market with dedicated resources and an alliance with Intel. New resources for this market include pre-sales engineering services, demand generation, education and integration services through its Empower enablement program. The Empower program is designed…
-
Ingram Micro Adds to Its Cloud Portfolio via SoftCom Buy
Ingram Micro has acquired SoftCom, a cloud marketplace and global service provider, in a move to enhance the distribution giant’s cloud services and aggregation platform, and boost its cloud services portfolio for the small and midsized business (SMB) IT channel. Toronto-based SoftCom’s offerings include domain name management, Web hosting and cloud infrastructure services, and other…
-
Scale Computing Solidifies Partner Program
Scale Computing has launched its first formal partner program aimed at bolstering revenue opportunities for resellers in the midsize enterprise market. At the heart of the program is Scale Computing’s HC3 product, which integrates servers, storage and virtualization in a single platform. The program is aimed at giving channel partners the ability to offer midsize…
-
Dell Unifies Its Software Channel
Although change is afoot at Dell—as shareholders vote Sept. 12 on Michael Dell’s plan to take his namesake company private—the basic channel strategy the company is developing will remain essentially the same. Dell will continue to morph into a provider of services that it will sell both direct and through its channel partners. To achieve…
