Recent Articles
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Avnet Extends Its SAP Partnership to North America
Avnet penned a new distribution agreement with SAP to sell the software giant’s enterprise applications portfolio in the U.S. and Canada. Avnet—which already distributes SAP offerings in the Asia-Pacific region—is aiming to help its channel partners capture a bigger piece of global enterprise IT spending, which Gartner researchers forecast to reach $2.68 trillion in 2013. “Enterprise software…
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The Cloud Moves Ahead, but Isn’t Fully Mature
The Cloud Moves Ahead, but Isn’t Fully Mature Shifting Cloud Trends More than six in 10 cloud users have made secondary shifts in their infrastructure or applications after their transition to the cloud. Roughly 10% to 15% have made only one move, which may include shifting from a public to a private cloud, switching providers…
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Cloud Storage Rises in the Channel
When it comes to cloud computing, storage holds significant opportunities. Organizations are generating data at rates that are simply unprecedented, which is why so many of them are looking to external service providers for help. Conventional wisdom, however, holds that there’s no room for the channel in the cloud because fierce pricing competition requires that…
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Ten Challenges That Keep Channel Chiefs Up at Night
Ten Challenges That Keep Channel Chiefs Up at Night Unreliable Partner Sales Data Channel chiefs have limited insight as to what products are selling, who is buying them and in what quantities. Consequently, they go into business decisions pertaining to revenue recognition, estimates for reserves, sales commissioning and sales forecasting partly blind. No Cost-Effective Worldwide…
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Three Steps to Aligning Channel Marketing
By Ron Carson Channel marketing is broken. In its current state, vendors are from Mars and channel partners are from Venus. Vendors are dismayed by their channel partners’ lack of engagement in their marketing campaigns, and channel partners are vexed by vendors’ inability to generate qualified leads. Independent research suggests that more and more channel…
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Flash Storage Drives Major Channel Opportunities
Flash storage—which in all its forms is likely to be the biggest thing to hit the data center in 2013—creates opportunities for solution providers to help customers reinvent how primary storage is managed. Flash memory has been around for more than 20 years. However, with the advent of smartphones and tablets, consumer demand for flash…
