Recent Articles
-
Dell Reshapes Its Channel Strategy
Michael Dell is having more fun running his eponymous company now that it is private, and he and his executive team have more time to spend with customers. Dollars that previously went toward servicing Wall Street obligations are now going back into innovation—to customers’ benefit, the Dell CEO added. Working through the channel to sell…
-
Mimecast Forges New MSP Program
Mimecast’s new North America Managed Service Providers Program is aimed at making it easier for MSP partners to deliver its cloud-based email management services to its customers. Mimecast’s Unified Email Management services include security, archiving and continuity. Although Mimecast has worked with MSPs in North America for many years, it did not have a formal…
-
Arrow, dinCloud Ink Distribution Deal
Cloud services provider dinCloud has signed a North American distribution agreement with Arrow Electronics. Under the agreement, Arrow will offer dinCloud’s hosted virtual desktops, hosted virtual servers and cloud storage services to its North American channel partners via the ArrowSphere online marketplace. As part of the ArrowSphere cloud offering, Arrow’s partners have the capability to…
-
The Channel Needs to Update Its Marketing Operations
One of the more perplexing and frustrating aspects of the channel is that vendors in one breath will extol the channel’s critical role in helping them grow their businesses and then in the next complain about how backward channel partners tend to be when it comes to investing in the sales and marketing expertise needed…
-
Ingram Micro Launches Programs for Public-Sector Partners
Ingram Micro announced new services aimed at helping VAR and managed service provider partners leverage IT sales opportunities across the state, local and education markets. These offerings—which include the First Responders Configurator, the E-Rate Program and an enhanced Diversity Business Partner Network—are designed to drive higher revenues and profitability. The First Responders Configurator is an…
-
It’s Time to Thank a Channel Partner
The holiday season is a good time for everyone in the channel to take a step back and appreciate who exactly should be thankful for what. Vendors are always going on about how partners need to generate sales on their behalf in order to achieve the privilege of being in their channel partner programs. But…
