Recent Articles
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Channel Marketing: How Persistence Pays Off
In channel marketing, it’s too easy to look for a single magic bullet. For example, we’ve all heard similar complaints from channel colleagues: “Webinars just don’t work”; “we took them all out for a steak dinner, and it was a waste”; “we tried a newsletter and got nothing;” and “we sent out an email a…
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Datto Rolls Out File Sync Services for MSPs
As part of an overall strategy to unseat providers of consumer-grade file synchronization and share services, Datto unveiled its Datto Drive service through which its managed service provider (MSP) partners can offer this capability themselves. To back that effort up, Datto is also making available the first million instances of Datto Drive to its partners…
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Cloud Solution Provider Paradox: Promise and Problems
The cloud solution provider faces a complicated paradox: There is no shortage of opportunities—or obstacles—in this burgeoning field. This irony, though common in the business world, is particularly pronounced in the channel. The movement of workloads in the cloud challenges business models that many solution providers have relied on for decades. A key issue for…
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Path to OpenStack Adoption Starts With Certification
One sign that an emerging technology has achieved a level of maturity worth creating a technology practice around is that a certification becomes available for it. Such is the case with the OpenStack cloud management framework. The OpenStack Foundation announced the new Certified OpenStack Administrator (COA) exam that solution providers and their customers can require…
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Marketing Your Channel Business With Vendor Funds
Many IT hardware and software manufacturers make funds available to their channel partners for the purpose of supporting their marketing activities. In many cases, these marketing activities require approval from the vendor, or materials may be furnished by the vendor. To provide these materials, many vendors furnish a password-protected marketing portal that partners may use…
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Why Manufacturers Must Invest in Tech, Training
Why Manufacturers Must Invest in Tech, Training Why Manufacturers Must Invest in Tech, Training Manufacturers are falling short in security, aren’t doing enough to protect intellectual property and sensitive data, and need to invest in a skilled workforce. Economic Outlook While only 29% of manufacturers are more optimistic about the U.S. economy than they were…
