Recent Articles
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Google Moves Closer to Channel via AppDirect
Although Google has led the way in pushing productivity applications in the cloud, Microsoft—with help from its channel partners—is beginning to eclipse Google, thanks to the fairly broad adoption of Microsoft Office 365. Now Google want to fight back by relying more on the channel. Google and AppDirect announced that AppDirect is adding Google Apps…
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Ingram Micro Looks to Extend Cloud Partner Reach
PHOENIX—Looking to build a channel ecosystem around a broad range of cloud services, Ingram Micro this week unfurled several extensions to the Ingram Micro Cloud Marketplace at the Ingram Micro Cloud Summit 2016 conference here. The overarching Ingram Micro goal is to make it simpler for solution providers to mix and match cloud services under…
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IP Ownership Issues IT Consultants Should Know About
By Richard L. Sampson IT consultants are often hired not just for their ability to solve knotty technical problems, i.e., “hired to invent,” but also because the hiring company wants access to the consultant’s intellectual property (“prior IP”), including issued patents and pending patent applications. Well-publicized examples of these situations are so-called “acqui-hire” deals, in…
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Oracle Drives Cloud Adoption Through Partners
One of the biggest opportunities for Oracle’s partners is a growing role in what the company calls its cloud transformation. This transformation is considerable despite the company’s late entry into the cloud computing space. Oracle believes its channel partners will be critical to increasing the industry’s adoption of its cloud solutions and services. Oracle’s total…
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Thoroughly Modern Channel Marketing
It’s that time of year when Microsoft partners are busily preparing their applications for Partner of the Year awards to be presented at this July’s Worldeide Partner Conference in Toronto. This year, unless I missed it last year, Microsoft introduced a new award category to the 80-plus others that it gives out. It’s called the…
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Will SDI’s Rise Enhance MSP Profits?
On one hand, the rise of software-defined infrastructure (SDI) takes away from the channel. Instead of being able to count on revenue generated by integrating servers, storage and networking, a greater percentage of IT infrastructure is now pre-integrated. On the other side of that equation, the combination of SDI and hyperconverged infrastructure makes it much…
