Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Intel has appointed a 28-year company veteran with both sales and engineering experience as its new North American channel chief.

Nick Davison, 52 this year, replaces Steve Dallman in the role. Dallman was promoted head the chip giant’s global channel organization in December.

Intel, based in Santa Clara, Calif., plans to formally introduce Davison as the new North American channel chief during the Intel Solutions Summit in San Diego on March 19.

Click here to view exclusive channel research from Amazon Consulting.

He is spending his first 60 days on the job behind the scenes, a spokeswoman said, meeting customers, learning about the organization and its operational methods, assessing its strengths and weaknesses and gaining an understanding of Intel’s value-add and how to increase it.

Davison most recently served as the director of North American retail sales and marketing for Intel, a position he has held since 2004. But his history at the company goes back much further. Davison joined Intel in 1979 as a field sales engineer and later held a variety of sales management positions including district sales manager, southwest regional manager and director HP world wide manager.

Before joining Intel he did a short stint with Netherlands-based Royal Philips Electronics at its Sunnyvale, Calif. location.

His expertise goes beyond sales. Davison graduated from the University of Arizona with a Bachelor degree in Chemistry and a minor in Math/Physics in 1978

In related news, Hewlett-Packard also made some changes recently to its channel organization, appointing another a relatively unknown candidate as channel chief—Adrian Jones.