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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive 

Inside the Mind of the Midmarket IT Executive

IT vendors have long recognized the potential value of
midmarket customers. Most agree that the best way to reach these
customers is through channel partners, VARs, resellers, IT consultants
and solution providers.

But in order to win over those customers, solution providers and IT
consultants must understand how they think, the nature of their pain
points and who they listen to. With that in mind, the Midmarket Group
of distributor Arrow Enterprise Computing Solutions recently
commissioned a survey of over 200 U.S.-based midsize companies, defined
as those with between 500 and 3,000 employees. Echo Research conducted
the survey of companies.

Here’s what those midmarket companies had to say.