The Internet Corp. for Assigned Names and Numbers (ICANN) on Friday announced it has received proposals for 10 new sponsored top-level domains (sTLDs). The new categories include support for mobility, regions and adult-entertainment.
The 10 new domains include: .asia (serving the Pan-Asia and Asia Pacific communities), .cat (promoting the Catalan linguistic and cultural community), .jobs (for human resource management), .mail ( for “spam-free” e-mail), .mobi (for sites promoting mobile computing), .post (providing trusted e-mail), .tel (for VOIP telephony), .travel (serving global travel), and .xxx (for adult-entertainment). Two groups are vying to sponsor the .tel domain, Pulver.com of Melville, N.Y., and Telname Ltd. London of the United Kingdom.
ICANN has already stirred plenty of controversy and is dealing with lawsuits over its so-called wait listing service for back-ordering domain names. Some of new top-level domains may add more fuel to the fire and extra trouble for large corporations with brands to protect.