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SAN FRANCISCO, Jan 24 (Reuters) – Hewlett-Packard Co
(NYSE:) has decided to stop selling its Neoview data
warehousing platform, after it failed to attract enough
customers, according to two sources familiar with the matter.

Neoview — launched in 2007 under former HP Chief Executive
Mark Hurd — will no longer be offered to new customers, but HP
will continue to support the product through 2014, the sources

A company spokeswoman on Monday confirmed in a statement
that "HP has decided to stop actively selling Neoview to new

According to one source, Neoview failed to sell well and
achieve scale in part because of its one-size-fits all approach
to an increasingly fragmented market.

The number of Neoview customers numbered in the dozens,
when expectations for the product were that it should have
hundreds or even more, this source said. It was primarily
targeted at the world’s largest enterprise customers.

Data warehousing computer systems are used by companies to
analyze data about business trends such as product sales, or
production and operational effectiveness. HP sold Neoview as a
package of hardware, software and services.

The source said the decision to phase out Neoview was under
consideration for a few months, but was finalized only very

HP, the world’s largest technology company by revenue,
competes with rivals such as IBM (NYSE:IBM), Oracle (NASDAQ:ORCL) and
Teradata (NYSE:TDC) in the data warehousing market.

HP and Microsoft (NASDAQ:MSFT) last week announced a number of
new data warehousing appliances, prompting some speculation
that Neoview was on its way out.

"HP will continue to work with best-in-class partners and
will develop innovative approaches that address the
next-generation requirements of the market," HP said in its

A year ago, HP and Microsoft announced a three-year, $250
million deal to partner on hardware and software integration
for businesses.

Shares of Palo Alto, California-based HP were down 2 cents
to $47.20 in afternoon trading on the New York Stock Exchange.
(Reporting by Gabriel Madway; editing by Gunna Dickson)