Cisco Turns IP Video Work into Enterprise Offering

Cisco Systems Inc. has brought together eight years of its work on internal streaming media and video on demand in a new product offering for enterprises wanting to broadcast video over IP networks.

The San Jose, Calif., company on Tuesday launched its Business Video Solution. The package combines Cisco’s routers and switches for managing IP traffic with the company’s recommended network architectures, best practices and training tools that are based on its internal Cisco Media Network, used to deliver video, audio and Flash to employees and customers.

The video offering also includes Interactive Video Technologies Inc.’s MediaPlatform 3.0 for authoring and publishing rich-media content. That platform uses a Web interface for capturing video and audio, synchronizing Power Point slides and graphics, editing HTML and navigating.

The combination of Cisco’s expertise and IVT’s publishing platform targets medium and large enterprises that want to hold large-scale video presentations and events, whether streamed or on-demand, officials at the companies said.

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