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With Apple’s iPhone 4 just a few weeks away, it’s time for consumers and enterprise customers to decide if the device is worth buying. If consumers wanted to be able to use their fingers to control the device and have access to an App Store to extend its functionality, the iPhone was the way to go. But today, with stiff competition from Google, HTC, RIM and so many other major players in the mobile market, consumers have many more alternatives to choose from.

Realizing that, it’s important for customers to be as informed as possible before they head out to the store and pick up an iPhone 4. That means that they should evaluate alternatives, realize that the iPhone 4 has some shortcomings, and determine if some future products that will be hitting store shelves later this year might attract them more than those devices that are already available. These are some things that customers need to know before they pick up an iPhone 4.

Take a look at 10 things worth considering before deciding if the iPhone 4 is really the right purchase.

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