Structured has expanded its AI-native partner marketing platform with nearly 60 new capabilities spanning AI-powered analytics, campaign automation, enterprise integrations, and pipeline reporting, marking its first major product update roughly 100 days after the platform’s launch.
The updates introduce AI agents that answer campaign performance questions in natural language, deeper integrations with Salesforce and Adobe Experience Manager, and other capabilities to improve pipeline visibility.
Structured said the additions are designed to help enterprises accelerate partner-led campaign execution while improving measurement of indirect revenue.
Structured targets the partner campaign activation gap
These releases have helped enterprises close the activation gap between content availability and partner-led campaign execution.
Structured’s AI-native platform was designed to help enterprises close that gap by making partner marketing execution fast, simple, and measurable, while turning partner engagement into pipeline impact at scale.
Among the areas that the releases cover are:
- AI and automation
- Campaign execution
- Content activation and collaboration
- Analytics and revenue visibility
- Global scale and localization
- Enterprise integrations
READ MORE: Our guide to the best partner relationship management (PRM) software breaks down what channel teams need to grow their ecosystem in 2026.
Agentic AI capabilities streamline data reporting and event management
The enhancements include AI agents that answer campaign performance questions with charts and visualizations, integrated webinar and event management, collaborative content review, and asset version control.
Structured also expanded pipeline reporting and automation, added enterprise translation support, and strengthened integrations with Salesforce, Adobe Experience Manager, and Okta.
The Salesforce updates provide bidirectional data synchronization and automatic partner attribution, while new automation rules can advance leads or create draft deals based on engagement activity.
Together, the additions are intended to give vendors greater visibility into partner-generated pipeline while reducing the manual work required for partners to launch campaigns.
Microsoft helped validate Structured at enterprise scale
The company’s full platform launch came back in February, with Microsoft deploying the platform across its global partner network.
The platform was designed to automatically build, localize, personalize, and launch fully integrated, full-funnel campaigns, with governance and compliance built in.
“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage,” said Stacey Epstein, CEO of Structured, at the time of launch.
“Structured removes that friction. We make it effortless to build, localize, and launch campaigns so partners can focus on going to market. When more partners execute, pipeline grows, and indirect revenue becomes measurable. This is what we mean when we say: Every Partner, Activated.”
Ecosystem customers include Microsoft, Zoom, and IBM
Microsoft’s partnership with Structured during development has helped validate the platform at enterprise scale.
According to the organization, Microsoft’s partner ecosystem served as a proving ground for Structured’s AI-native architecture.
Additionally, Structured powers channel marketing for global enterprises, including IBM, Google, Zoom, Dell, and ServiceNow, with a 98 percent enterprise retention rate.
It’s been a year of change for Structured following the company’s rebrand in 2025. Learn more about Stacey Epstein’s appointment as CEO earlier this year to guide Structured in a new era of growth.