Durabook, a mobile solutions brand owned by Twinhead International Corporation, is debuting a new deal registration program to protect channel partners’ investments in developing new business opportunities.
Growing channel partnerships with an enhanced program
The Vanguard Partner Program was developed to serve channel partners, “that are the foundation of its sales strategy.”
The program complements Durabook’s existing partner program, providing support and benefits to drive mutual growth in the rugged computing market.
The Vanguard Program will be available to authorized Durabook partners in good standing and will provide a structured process for opportunity registration, visibility, and partner protection.
Authorized resellers that identify, qualify, and register a new business opportunity through the Vanguard Program gain recognized ownership of that opportunity within the Durabook channel ecosystem.
This ownership opportunity reduces channel conflict, protects the time and resources invested in customer acquisition, and improves the partners’ ability to close business.
“Durabook’s Vanguard Partner Program is an important advancement in the company’s continued investment in our partner ecosystem,” said Sasha Wang, president, Durabook Americas. “The Partner Program pillars; partner growth, partner protection, and partner enablement are encompassed in the Vanguard Partner Program that fosters engagement, business development, and mutual growth.”
Program brings together pricing, enablement, and sales resources for partners
Durabook also supports partners with competitive pricing, sales enablement resources, technical expertise, and dedicated sales support to help partners win more business while maintaining healthy margins.
A dedicated Vanguard Program partner portal will provide a collaborative environment with access to sales and marketing resources, training, technical support, and industry events.
Additionally, deal registrations will be rewarded with additional discounts, special promotions, inventive programs, and pre-qualified leads to accelerate business growth and boost long-term channel success.