Nancy Henriquez returns to Channel Insider: Partner POV for a wide-ranging conversation on what MSP owners should know as the channel continues to evolve.
Drawing on her experience as a former MSP owner, consultant, author, and Head of Community at MSP Unplugged, Henriquez discusses how MSPs can think about AI adoption, customer strategy, vendor relationships, burnout, exit planning, and the human side of running a channel business.
Timestamps:
00:00 Introduction
01:06 Meet Nancy Henriquez
02:49 What past channel transitions can teach MSPs
05:01 How MSP owners should lead through AI change
07:43 Helping customers move beyond “we want AI”
10:18 MSP exit planning and private equity pressure
13:41 Burnout and the personal side of business ownership
16:36 Why Henriquez continues to focus on the channel
19:32 Where MSPs have room to grow next
22:25 Evaluating new vendors and channel entrants
28:12 AI agents, trust, and the human role in MSP work
31:17 Advice for new MSP founders
33:27 What to do at a business crossroads
35:09 What’s next for Nancy Henriquez
37:12 Closing





