Nancy Henriquez on MSP Growth, AI, and Exits | Channel Insider

Nancy Henriquez on MSP Growth, AI, and Exits

Nancy Henriquez discusses MSP leadership, AI adoption, vendor trust, exit planning, and what comes next for channel businesses.

Jul 8, 2026
1 minute read
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Nancy Henriquez returns to Channel Insider: Partner POV for a wide-ranging conversation on what MSP owners should know as the channel continues to evolve.

Drawing on her experience as a former MSP owner, consultant, author, and Head of Community at MSP Unplugged, Henriquez discusses how MSPs can think about AI adoption, customer strategy, vendor relationships, burnout, exit planning, and the human side of running a channel business.

Timestamps:
00:00 Introduction
01:06 Meet Nancy Henriquez
02:49 What past channel transitions can teach MSPs
05:01 How MSP owners should lead through AI change
07:43 Helping customers move beyond “we want AI”
10:18 MSP exit planning and private equity pressure
13:41 Burnout and the personal side of business ownership
16:36 Why Henriquez continues to focus on the channel
19:32 Where MSPs have room to grow next
22:25 Evaluating new vendors and channel entrants
28:12 AI agents, trust, and the human role in MSP work
31:17 Advice for new MSP founders
33:27 What to do at a business crossroads
35:09 What’s next for Nancy Henriquez
37:12 Closing

Victoria Durgin

Victoria Durgin is a technology communications professional and editorial leader specializing in channel technology, cloud marketplaces, managed service providers (MSPs), technology distribution, and partner ecosystems. As Managing Editor of Channel Insider, she oversees editorial strategy and content development focused on helping technology vendors, solution providers, and channel partners navigate an evolving IT landscape. With nearly a decade of experience spanning technology journalism, corporate communications, content strategy, and digital publishing, Victoria has developed deep expertise in the business side of technology. Her work includes creating executive thought leadership content, industry analysis, case studies, and channel-focused reporting that helps organizations better understand market trends, partner relationships, and technology buying decisions. Before leading Channel Insider, Victoria built experience across local journalism, business reporting, social media communications, and corporate marketing. She has worked closely with technology vendors, cloud providers, and managed service organizations to develop content that highlights industry innovation, business growth strategies, and successful channel partnerships. Her portfolio includes case studies featuring mid-sized MSPs across the United States, Canada, and Australia. Victoria's work has appeared in Channel Insider, The Valley Ledger, and Medium. She holds a Bachelor of Arts in Communications and Environmental Studies from Susquehanna University. Through her reporting and editorial leadership, she helps technology professionals stay informed about the trends, challenges, and opportunities shaping the global IT channel.

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