Owl Labs has unveiled its first subscription service for IT administrators: Owl 360 Services.
The AI-powered video conferencing and hybrid collaboration technology provider launched the service to meet the demands of organizations seeking greater support for hybrid work with deeper video enablement across more spaces.
Owl 360 Services tiers
Owl 360 Services features three subscription tiers that offer dedicated support, centralized device management, proactive insights, and warranty coverage scaled to the size and complexity of the deployment.
The Enterprise tier is the highest-value tier and delivers a premium channel-partner-only offering with advanced analytics, dedicated account management, and a four-year warranty. Currently available through authorized Owl Labs channel partners in North America, the Enterprise tier is designed for larger, business-critical deployments.
The Enterprise tier pricing starts at $149 per device annually, paid upfront as a four-year commitment.
The Enhanced tier, meanwhile, will follow in Q3 with advanced analytics, dashboards, and API integrations. The pricing for this tier starts at $79 per device with scalable options for larger deployments.
Furthermore, every Owl Labs device is enrolled in the Core tier at no additional cost, providing all customers with built-in analytics from the start.
The Core tier provides remote management, standard support, and a two-year warranty.
Visibility and update management among standard capabilities
All three tiers provide unique insights, including talk-time insights, meeting duration tracking, visibility into the most frequently used devices and rooms, bulk deployment capabilities, reliable update management, and improved device tracking.
According to Owl Labs, these services help customers attain more value from every deployment while supporting long-term growth.
Additionally, Owl Labs is introducing API integrations with the Enhanced tier, connecting to third-party systems and dashboards and unlocking broader data feed capabilities across enterprise environments.
Q&A with Frank Weishaupt, CEO of Owl Labs
To learn more about this subscription service, Channel Insider had a brief Q&A with Owl Labs’ CEO, Frank Weishaupt:
Owl Labs is making the Core tier available at no additional cost with every device. What was the strategic thinking behind giving all customers access to analytics and remote management capabilities from day one, and how do you see that influencing long-term customer adoption of the paid tiers?
We are including Core with every device, whether newly purchased or already owned, so that all IT teams have visibility from day one. Analytics and remote management are essential for anyone managing a fleet of devices in a hybrid environment. If a customer buys an Owl Labs device today, they should immediately have insight into how it’s being used and the ability to manage it remotely.
From a long-term adoption standpoint, we think this is exactly the right approach. When IT teams can see the value of that data firsthand, the value of the other tiers become immediately clear. Core gives every customer a foundation to build from, and we expect that foundation to drive organic adoption of the paid tiers as organizations scale.
The Enterprise tier introduces dedicated account management, advanced analytics, and extended warranty coverage for large deployments. What customer challenges or feedback most directly shaped the decision to create this premium, channel partner-focused offering?
The feedback we received from customers and channel partners was that the bigger the deployment, the more is at stake when something goes wrong. For a company managing dozens of meeting rooms, every hour of downtime has a cost. Those features are what give IT teams the confidence to operate at scale.
We also heard consistently that organizations wanted deeper analytics, insights, and visibility into device health, usage, and performance. When you’re managing multiple rooms across various locations, that visibility is what keeps things running smoothly.
We also built the Enterprise tier channel partner-first because those partners have the closest relationships with large enterprise customers and are best positioned to deliver the white-glove experience that the Enterprise tier demands.
As organizations continue expanding hybrid work across more meeting spaces, how do you see Owl 360 Services evolving to help IT teams move from simply managing devices to making more strategic decisions about workplace collaboration and technology investments?
Typically, device management has meant a lot of manual work: tracking down issues, pushing updates, and trying to piece together how meeting spaces are actually being used. Owl 360 Services was built to change that by providing real-time visibility into device health, room utilization, and meeting patterns, so IT teams can spend less time investigating problems.
As ongoing RTO mandates continue to reshape where and how people work, we see Owl 360 Services becoming a core part of how IT leaders justify and plan their collaboration technology investments. With the right data, IT leaders can make a case for where to invest next, which spaces are underperforming, and how to build a collaboration environment that actually scales with the business.
The API integrations we’re building into the Enhanced tier is a big piece of this as well, connecting Owl Labs data into the broader enterprise tooling IT teams already rely on. The goal is to make Owl Labs indispensable to how organizations think about workplace collaboration.