8×8, Inc., a business communication platform provider, is introducing a new partner program for its direct resell channel that rewards customer retention and expansion.
Four-tier structure to align partner and company success
The 8×8 partner program features a four-tier structure: Authorized, Silver, Gold, and Platinum.
With this structure, direct resellers can earn financial rewards according to their tier level and gain full access to the 8×8 support teams.
Monthly performance dashboards provide real-time visibility into progress against those metrics.
Further, the new program enables 8×8 to ensure support for partners through the full customer journey: securing new business, expanding through multi-product adoption, and customer retention.
“Most partner programs reward activity – but this one rewards outcomes,” said Emily Masterton, Global Head of Channel at 8×8. “As our business – and the wider industry – have evolved, it’s clear that deep customer relationships drive true value alongside winning new business.”
“This program reflects that shift, with real investment behind it: dedicated channel account managers, outcome-based enablement, co-marketing support, proactive feedback loops through our Center of Excellence.”
8×8 tested the new program with select partners, including Opus Technology, Vertical Communications, and Arrow Voice & Data.
“You want partners that understand exactly what you need to deliver for success,” said Michael O’Donnell, Chief Commercial Officer, Opus Technology. “This new 8×8 program delivers on that front because it’s looking at the big picture and going beyond just bringing in more business. I’m looking forward to seeing what we can achieve.”
Leadership appointment to oversee the program
In support of the program, 8×8 has appointed Maryam House to the newly created role of global director of strategic programs.
House has spent the past year working directly with resellers as 8×8’s senior partner success manager. She will continue to work alongside broader channel leadership at the company.