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Link to Why OpenAI and Anthropic Are Betting on Channel Partners
Why OpenAI and Anthropic Are Betting on Channel Partners
OpenAI and Anthropic’s new partner programs signal a major shift toward a channel-led AI market, creating new opportunities for MSPs and solution providers.

Link to How Caylent Is Building an Anthropic AI Practice
How Caylent Is Building an Anthropic AI Practice
Caylent leaders discuss Anthropic, Claude adoption, AI governance, enterprise transformation, and why partners are critical to AI success.

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Eaton Simplifies Public Sector Tech for Partners
En-Net Services President Kyle Yost talks about working with Eaton on public sector IT.

Link to 2026 Channel Trends: AI, Security, and M&A
2026 Channel Trends: AI, Security, and M&A
Channel Insider’s team breaks down 2026 channel trends, including AI adoption, MSP security, cyber resilience, M&A, and partner programs.

Link to Eaton’s Linsey Miller Shares How Partners Can Grow with Power
Eaton’s Linsey Miller Shares How Partners Can Grow with Power
Eaton’s Linsey Miller shares her perspective on how the company is preparing partners for power-related offerings.

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Optiv Consulting’s Anup Kumar on Securing Enterprise AI
Anup Kumar explains how Optiv Consulting helps enterprises bridge the gap between AI adoption and governance.
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Why OpenAI and Anthropic Are Betting on Channel Partners

OpenAI and Anthropic’s new partner programs signal a major shift toward a channel-led AI market, creating new opportunities for MSPs and solution providers.

Written By

Victoria Durgin

Jun 25, 2026

1 minute read

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

OpenAI and Anthropic have officially launched major partner initiatives, marking a turning point for the AI channel.

In this video, Channel Insider’s Victoria Durgin explains why these new partner programs matter for MSPs, VARs, systems integrators, consultancies, and other IT solution providers. From certifications and enablement to services opportunities and AI implementation, these investments signal that enterprise AI is becoming a partner-led market.

Learn:

Why OpenAI’s new Partner Network matters
How Anthropic is expanding its cloud partner ecosystem
What these programs mean for AI services revenue
Why AI certifications could become the next major competitive differentiator
What channel partners should do next

Victoria Durgin

Victoria Durgin is a communications professional with several years of experience crafting corporate messaging and brand storytelling in IT channels and cloud marketplaces. She has also driven insightful thought leadership content on industry trends. Now, she oversees the editorial strategy for Channel Insider, focusing on bringing the channel audience the news and analysis they need to run their businesses worldwide.

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Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

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Why OpenAI and Anthropic Are Betting on Channel Partners

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