Resellers Gain Sales After Oracle Partner Fee Waiver

By Jessica Davis  |  Print this article Print

Six months after offering its products through distribution, letting VARs sell them without paying the $2,000 to be a partner, Oracle is declaring the program a success.

Six months after it removed the partner requirement for reselling its products, Oracle is declaring the action to be a success.

Oracle made the change—allowing sales through distribution via the Oracle VAD Remarketer program—so that resellers that did not want to pay the fees associated with being an Oracle partner could still resell the company's products.

Oracle now has over 200 resellers that have participated in the program, submitting a total of about 1,000 orders, according to Judson Althoff, vice president of Oracle's global platform and distribution sales and head of Oracle's technology channel program office.

Most transactions are well below $5,000, but it was money that Oracle was leaving on the table in years past, Althoff said. That's because it wasn't economical for resellers to pursue such deals. They had to pay $2,000 to participate in Oracle's partner program and sign lengthy agreements.

Now, by going through distribution instead, VARs can pursue those kinds of deals without the expense of the Oracle partner program. That's something that appealed to Paul Stearns, president of Advanced Consulting Enterprises, a former Oracle partner who quit the program after the dot-com bust so he wouldn't have to pay the fees anymore.

Stearns recently became an Oracle remarketer when one of his clients came to him with a problem. A vendor that his client was buying software from said it needed a $30,000 Oracle product as the back end to the new solution.

"The proposal was not priced properly for the client," Stearns said. "This client was a smallish company. The vendor that had proposed the Oracle product had proposed using an Enterprise Edition Oracle with unlimited use licensing."

But the client only needed 13 to 14 users, so Stearns did the research to find out exactly what the client needed and in the process found out about the remarketer program.

"I was very pleased that Oracle was selling through distribution," Stearns said. "Oracle is one of the few products that you can get full markup on, so your margins are quite good. I'm not going to summer in Europe this year, but percentagewise [that's] better than selling a 19-inch monitor."

Stearns was able to sell the Oracle part of the solution to the client for $2,500, a far cry from the original $30,000 quote.

"My client was very happy because they were able to get the hardware and the database and everything from me, and [were] able to save a lot of money," he said. "I wasn't out there trying to sell him the most expensive thing that I could. So he was happy. I'm happy."

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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