Data trust company Ataccama recently established its Partner Advisory Board to drive platform innovation, guide AI strategy, and unlock new value for its enterprise customers.
Meanwhile, the organization has also made its unified data trust platform, Ataccama ONE, available on Snowflake Marketplace.
PAB a way to go ‘deeper’ with strategic partners
The board is a global cohort of data management leaders designed to deepen alignment across Ataccama’s technology and services ecosystem, providing market-leading partners with an opportunity to shape product direction and platform strategy.
“This board connects us with the people delivering outcomes in the field,” said Jessica Goulart, Global Vice President of Partnerships at Ataccama. “Each leader was selected for their strategic perspective across industries like financial services, manufacturing, and insurance. They bring insight into what customers need, where the gaps are, and how the market is shifting. That input directly shapes how we evolve our platform to meet the real demands of modern enterprises.”
The Partner Advisory Board comprises leaders who have built and delivered enterprise-grade data programs across highly regulated industries, such as finance and insurance. Each leader has contributed to Ataccama’s partner-led success in some way, whether through advising clients, expanding adoption, or opening new market opportunities.
The board will operate as a working body, creating a direct feedback loop between Ataccama’s leadership and the experts driving outcomes in the field. According to Goulart, the board is also a broader program that includes quarterly briefings on product and GTM updates in addition to two annual meetings.
Goulart told Channel Insider that the partner-specific board mirrors two others already working with Ataccama: a customer advisory board and a strategic advisory board, the latter of which is comprised of business advisors helping Ataccama leadership explore various organizational improvements and plans.
For Goulart, the board offers her team an opportunity to determine where the company can refine its partner approach while also building excitement for the future within the partner network.
“We want our partners to feel like they’re getting in on the secret sauce,” Goulart said. “And we want them to come away from these meetings and go back to their own teams and say, I feel inspired by what Ataccama is building, and here are the challenges they’re solving. Let’s go to our customers and show how we can help them, and let’s do it together.”
“At the same time, we want to learn what is going well and what could be better. One of the things that came out of the first PAB meeting was that our partners need more enablement from us to sell and especially implement successfully, and I’m taking that as a goal for the second half of the year for us,” Goulart continued.”The way to deepen our relationships is to invite them in more, and our goal ultimately is to have our partners implementing Ataccama with minimal support. To get there, we need to get them shadowing our team and implementing alongside us.”
Ataccama ONE on Snowflake Marketplace
During this year’s Snowflake Summit 2025 conference, Ataccama announced that its signature Ataccama ONE platform will be made available on the Snowflake Marketplace.
“Ataccama’s presence on Snowflake Marketplace reinforces the value of our integrated platform approach that allows our partners to bring their innovative solutions to market within the Snowflake environment,” said Kieran Kennedy, VP of data cloud products at Snowflake. “With this solution, joint customers have the power to streamline document extraction, ensure data quality, and accelerate insight delivery, all within a governed and scalable environment.”
Ataccama ONE is a unified data trust platform that combines data quality, data catalog, and data observability into a single, AI-augmented platform, supporting on-premises, hybrid, and cloud environments.
The launch in the marketplace includes an integration with Document AI, enabling enterprises to turn unstructured content, including contracts, invoices, and PDFs, into structured data by running models directly within Snowflake. Ataccama ONE and Document AI allow organizations to unlock value from unstructured data.
Organizations can turn documents into structured records by using natural language prompts, which Snowflake’s Arctic-TILT large language model processes to create structured outputs written directly into Snowflake tables.
Ataccama ONE then connects these tables to profile the data, apply quality checks, and manage governance policies on the structured outputs.
“Unstructured data remains a black box for most organizations, even as it becomes critical for AI and business operations,” said Jay Limburn, chief product officer at Ataccama. “Without a way to structure, govern, and trust that information, enterprises risk missing the full value of their data. Ataccama ONE combines data quality, governance, observability, lineage, and master data management in a single platform and now extends those capabilities to unstructured content. This allows organizations to improve trust and confidence in all their data, structured and unstructured alike, and build a stronger foundation for AI, analytics, and operational decision-making.”
Recently, Ataccama launched Ataccama Lineage, a new module within Ataccama ONE, providing enterprise-wide visibility into data flows. Read more about how Ataccama Lineage works to simplify how organizations manage and trust their data.