Flexera has expanded its cloud financial operations (FinOps) solutions to address the growing demand for technology to accurately measure emissions within an organization’s supply chain and operations.
Flexera’s Senior Manager of Product Management, Mark Bradley, spoke with Channel Insider about the company’s recent agreement with Greenpixie and why the time is right to bring carbon metrics to the cloud conversation.
Partnership with Greenpixie brings new capabilities in carbon impact measurement
Further bolstering its FinOps capabilities, the company’s OEM partnership with Greenpixie, a cloud sustainability data company, integrates Greenpixie cloud sustainability data into Flexera One’s Cloud Cost Optimization solution.
The resulting capabilities will enable customers to view cloud costs and associated carbon emissions in easily accessible dashboards, which organizations can then turn into actionable insights.
“Flexera is uniquely placed to embed Greenpixie sustainability data into the heart of cloud operations where it can supercharge FinOps and IT decarbonization goals,” said John Ridd, CEO of Greenpixie, in a press statement. “With fine-grained CO2, electricity, and water data, sustainability can become the town square of IT – where stakeholders can collaborate to deliver IT objectives in new innovative ways. The Greenpixie integration into Flexera One’s Cloud Cost Optimization solution is the digital embodiment of this town square, where sustainability can catalyse FinOps goals like never before.”
According to Bradley, he has spent the last few years working to determine the best way to bring a carbon emissions tracking solution to the market. Ultimately, he and his team were told about Greenpixie by Flexera customers and began to pursue whether an agreement was the best path forward.
“I knew I wouldn’t be able to spin up the team needed to do the research to make an impact quickly in this space,” Bradley said. “Sometimes you have a greater appreciation for what someone brings in partnership when you try to build it yourself first.”
“We started talking to Greenpixie, and looked through their methodology, and saw their certifications, and ultimately saw that we could defend this solution in a court of law, and our customers could defend it in an audit, and the partnership just made sense,” Bradley continued.
The Flexera One Cloud Sustainability offering (an add-on to Cloud Cost Optimization) also complements Flexera’s existing on-premises and manufacturer-provided carbon data with cloud-based emissions data (such as CO2, water, and electricity details).
Early demand and adoption show appetite for sustainable technology solutions
According to the Flexera 2025 State of the Cloud report, over half (57%) of respondents indicated that they either have or plan to implement a defined sustainability initiative that includes cloud carbon footprint tracking within the next 12 months.
Bradley says the company is already supporting three customers with the new offering and has nearly 30 in the pipeline to adopt the solution soon.
As Bradley notes, companies expressing interest in solutions like this are often deeply engaged in environmental sustainability either by choice or in response to regulatory requirements. So, the Flexera team needed to meet that demand with a tangible and defendable product that offered real benefit.
“There are those in the field who will see something and know when it’s real and when it’s not very quickly,” said Bradley.
The tech market, broadly speaking, does seem to be rising to meet the moment for enterprises and other-sized organizations in this sector. Channel-focused vendors, such as ScalePad, are also integrating carbon-related actions into their products, offering companies a way to address the harms caused within their value chains and tech use.
Carbon budgeting and increased awareness: where Bradley sees the market headed
Flexera supports customers worldwide, and Bradley notes that clients in the EMEA region and other areas are already facing regulations that impose limits on emissions and other environmental impacts. To him, the true benefit of Flexera’s new offering with Greenpixie is in the ability to weave environmental reporting into already established conversations around optimizing spend.
“[Customers] are able to show their financial report on cloud cost reductions alongside the reporting on carbon emissions and where they can reduce it, and that’s a really strong capability for IT to take to the wider business,” Bradley said.
He also told Channel Insider that he has heard from customers looking for ways to minimize the impact of their IT actions, to balance out other business functions, such as travel and internal operations.
Still, Bradley knows that many organizations do not consider this a priority now, perhaps especially in countries like the United States, which do not adopt the same regulatory approach to climate change-related business concerns as other global markets.
“You know you’re doing something good when you have critics,” Bradley said. “There are plenty of customers in the market who see this and don’t think it’s necessary right now, but there are others who absolutely do, and who want to do the right thing with their businesses.”
Flexera continues to expand its wider portfolio
Flexera One Cloud Cost Optimization users now also have Kubernetes cost visibility and rightsizing recommendations, powered by Spot Ocean. Ocean is a Kubernetes operations automation solution that enables users to optimize their container infrastructure and achieve cost savings.
Further integration work is in progress to bring Spot’s Virtual Machine optimizer, Elastigroup, and MSP-first cloud financial management tool CloudCheckr capabilities into Flexera One and allow frictionless, secure movement between Flexera One and Spot products. This follows Flexera’s acquisition of Spot, which was completed in March of this year.
“These additions to Flexera One FinOps will boost the business impact of FinOps teams, especially with managing commitments, optimizing containerized workloads, and cloud sustainability initiatives,” said Jay Litkey, the SVP of cloud and FinOps at Flexera, in a press statement. “The data from Eco and Ocean provides FinOps teams with actionable insights to maximize savings and reduce waste, beyond just visibility and recommendations. Greenpixie’s data will provide essential cloud sustainability data to FinOps teams needing to prioritize or report on GreenOps progress.”
Over time, Eco, Ocean, Elastigroup, and CloudCheckr will all be renamed as products under the Flexera One portfolio as Flexera works towards its vision of creating a universal platform approach to technology spend and risk management.
Dynamic Lifecycle Innovations recently launched its own sustainable technology solution. Learn more about the company’s carbon inset registry, made in partnership with Bloom ESG.