Preemptive cyber defense solutions provider, Morphisec, recently announced that it was expanding its KICKSTART Channel Program, which is designed to enable Managed Security Service Providers (MSSPs), Value-Added Resellers (VARs), Distributors, Systems Integrators, referral partners, and technology partners.
Morphisec promises deeper commitment to the channel
“In today’s threat environment, security service providers and their customers can no longer afford to rely solely on detection and response– prevention must be a core pillar,” said Ron Reinfeld, CEO of Morphisec. “With the expansion of our Channel Program, we are deepening our commitment to continued innovation and also making industry-leading protection accessible to the organizations that need it most. We’re proud to equip our partners with proven solutions that stop ransomware in its tracks and redefine the future of cybersecurity.”
The expansion of the Channel Program comes with two new strategic appointments of channel sales leaders: Avery Kraft as Director of Global MSSP Sales and Williams Stevens as Director of Global VAR Sales.
“Our MSSP partners are seeking ways to stay ahead of an increasingly sophisticated threat landscape while maximizing operational efficiency,” said Kraft. “Morphisec’s prevention-first technology and Ransomware Protection as a Service (RPaaS) empowers MSSPs to offer customers truly differentiated protection that goes beyond traditional endpoint defenses– and I couldn’t be more excited to help our partners as we pivot to a 100 percent channel-first company.”
Channel program benefits
Morphisec’s Channel Program offers a partnership framework that is “easy-to-navigate and highly rewarding,” combining support, incentives, and access to Morphisec’s Anti-Ransomware Assurance Suite.
Through the program, Morphisec is also extending its Ransomware-Free Guarantee to channel partners to deliver assurances to customers and new business growth opportunities to partners.
“Innovation without accessibility is meaningless,” said Reinfeld. “Through the Channel Program, Morphisec is not only continuing to lead with innovation, but making sure the benefits of our groundbreaking protection reach the cybersecurity community at large, and the security service partners organizations depend on.”
Among the benefits of MSSPs and MSPs joining the program are high margins with low competition, scalable, advanced endpoint protection, AMTD-backed defenses against ransomware, zero-day and fileless attacks, starter kits, flexible billing, and full onboarding/offboarding support.
For VARs, benefits include industry-leading guaranteed margins, access to co-marketing funds and local market development opportunities, and a customizable partner portal with extensive sales enablement, certification tracks, and marketing resources.
Lastly, distributors can benefit from flexible billing terms for optimized cash flow, commitment-based incentives to reward loyalty and performance, and comprehensive technical and go-to-market support.
“With the cybersecurity channel more competitive than ever, partners need solutions that are both disruptive and operationally simple,” said Stevens. “Morphisec delivers exactly that: proven prevention, a low-complexity deployment model and high-margin opportunities. Joining Morphisec allows me to help partners thrive while reshaping endpoint protection for their customers.”
Partner programs have been critical to channel growth, providing organizations with new business opportunities. Read more about how HP is reconfiguring its compensation structure to further help partners in their programs.