Year: 2017
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It’s Time to Join an IT Club
Categories: News and TrendsChannel chiefs across the IT industry have been obsessed with sales enablement for the past two years. Most of that focus, however, has been on creating sales collateral that they hope solution providers will deem useful and will pass on to their customers. On the other hand, most solution providers wish vendors would spend more… Read more
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New Technologies Will Fuel Channel Opportunities
Categories: News and TrendsNew Technologies Will Fuel Channel Opportunities New Technologies Will Fuel Channel Opportunities The channel’s role is to support their customers with new tech to help them improve productivity, provide fresh insights and create new revenue opportunities. More Spending 76% of the tech companies that achieved strong EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) over… Read more
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How Channel Partners Can Monetize Vendor Relationships
“Who needs you?” While it may sound curt, maybe even nasty, this is an important question to ask yourself when determining which of your vendor partners you can best leverage to generate new revenue. While your instinct may be to focus on your largest vendors, you may find that your smallest vendors need you more… Read more
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Cogeco Peer 1 Launches Partner Portal for Channel
Categories: Tech CompaniesBusiness solution providers are coming to the realization that one-size-fits-all partner programs don’t always meet the needs of all their channel partners. One company moving toward customized partner programs is Cogeco Peer 1, which recently launched its new Cogeco Peer 1 Partner Portal and three new partner programs. The programs’ goals, according to the company—which… Read more
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Strange Bedfellows Have Become the Microsoft Norm
For as long as anyone in IT can remember, a focus on controlling the platform on which an IT solution is delivered has influenced every action taken by every IT vendor. No vendor was more focused on that issue than Microsoft. Extending the Windows franchise drove every strategy the company employed for over three decades.… Read more
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Microsoft Details Massive Reorganization Plan
In what amounts to one of the most ambitious efforts ever to align channel partner sales efforts with a vendor’s sales organization, Microsoft revealed how it plans to go to market in collaboration with partners in the wake of a massive corporate reorganization. At the Microsoft Inspire 2017 conference, the company took the wraps off… Read more