Year: 2017
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Splunk Looks to the Channel to Fuel Growth
Categories: Tech CompaniesNow that Splunk has made it clear that it aims to generate $5 billion in annual revenue within the next few years, having a formal channel strategy is a much higher priority. The company formalized its channel program to give its partners a more consistent experience that is also simpler to participate in, said Brooke… Read more
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TCA Leadership Discusses IT and Telecom Channels
Categories: News and TrendsFollowing the article “TCA Aims to Bridge IT and Telecom Channels,” I spoke with Telecom Channel Association President Rob Butler, managing partner of CrossVergence, and Vice President Evan Gillman, principal and founder of Transit Broker LLC, about TCA’s goals and objectives and the telecom channel’s changing relationship with the IT channel. “I see the IT… Read more
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Tech Data Acquires Avnet TS for $2.6 Billion
Tech Data is prepping its company and channel partners to meet demand for third-platform technologies, including cloud computing, big data and analytics, social media and mobile computing. A big part of this strategy was bolstered by Tech Data’s recent $2.6 billion acquisition of Avnet’s Technology Solutions (TS) business. The combination of the two companies brings… Read more
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MSPs Need to Prep Now for an SDN Transition
Technological innovations are often one of those proverbial achievements that cut both ways: Tech disruption usually benefits one party at the expense of another. The rise of software-defined networking (SDN), alongside network virtualization, represents one of those times when managed service providers (MSPs) stand to gain more than they might lose. In theory, SDNs will… Read more
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Why Metrics Matter to the Channel
Categories: News and TrendsWhy Metrics Matter to the Channel Why Metrics Matter to the Channel Vendors that don’t measure partner metrics and engagement activities are hampering the success of their channel partners and the efforts to grow partner revenue. Multiple Responsibilities 74% of the channel managers surveyed are responsible for tracking channel partner engagement, productivity and revenue. Tracking… Read more
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Xerox Intros New Line and Aims to Add Channel Partners
At this week’s Xerox event debuting the company’s 29 ConnectKey–enabled printers and multifunction devices with mobile and cloud connectivity, there was a lot of focus on channel partners. “We want to add many more channel partners, and we are actively recruiting them,” said Mike Feldman, corporate executive vice president and president, Xerox North America Operations.… Read more