Year: 2015
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What is Through-Partner Marketing Automation?
Categories: PartnersAn emerging trend in the channel marketing space is the move by vendors toward through-partner marketing automation, which is aimed at enabling partners to easily access and use a vendor’s marketing materials as well as integrate the collateral easily into their own digital marketing. This includes the automation of sharing marketing collateral with partner Websites,… Read more
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What SMBs Look for From Their Technology Partners
Categories: PartnersSMBs and tech partners Job Creators SMBs represent 99.7% of the 6 million total U.S. employer firms, and have generated 63% of net new jobs in the past 15 years, according to the Office of Advocacy of the U.S. Small Business Administration. Strategic Priorities 58% of SMBs said reducing costs or overhead is their top… Read more
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Ingram Micro Beefs Up Cloud Services, Programs
Ingram Micro Enhances Cloud Services, Programs Ingram Micro announced the availability of its Cloud Marketplace in France, the Netherlands, and the United Kingdom, and several new cloud services and programs aimed at partners. The global IT distributor also announced that Microsoft Office 365 is now available on the Ingram Micro Cloud Marketplace, giving partners the… Read more
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Why Service Providers Should Rethink Their DDoS Strategies
Categories: SecurityDDoS attacks Business Threat 61% of service providers reported DDoS as a threat to their businesses. Taking Responsibility 45% of service providers believe they are solely responsible for the viability of their infrastructures during an attack. Attack Frequency 35% of service providers said they are hit with one or more attacks weekly. Only 16% said… Read more
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Migration Madness Comes to the Cloud
In the early days of the cloud, the assumption was that any opportunity surrounding the migration of applications would involve moving them from on-premise environments into the cloud. However, as cloud computing has matured, it turns out that there is just as much, and perhaps even more, interest in moving applications not only between clouds… Read more
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Why Improving Mobile App Security Is So Hard
Categories: Mobile DevicesMobile app security The Mobile App Threat A full 82% said increased use of mobile apps represents at least a significant increase in security risk. Factors Resulting in Vulnerable Mobile App Code More than three-quarters (77%) cited the need to rush apps to market, followed by a lack of understanding of best practices (73%), lack… Read more