Tablet PCs have firmly established themselves in certain vertical markets
where users don’t have offices or need to compute while standing. But as the
tablet market matures, more sedentary office workers could benefit from using
them, particularly when it comes to annotation and approval tasks. This
presents opportunities for solution providers to spread the message about
According to IDC research, tablets
doubled their market share in 2007 from 2006, accounting for more than 7
percent of the mobile market last year, and they are on a similar growth curve this
year. What has changed to make tablets more popular? Three things.
First, as more office workers tote hardbound diaries in and out of meetings
to keep track of commitments and to-do lists, tablets can play a more useful
role. "I have a really bad memory, so I take a lot of notes in
meetings," says Seth Fearey, Smart Valley Initiative director at Joint
Venture: Silicon Valley Network. Fearey has been using a Fujitsu tablet for
more than three years and says he loves the built-in journal software: "I
never run out of paper or ink, and easily erase and add notes."
The journal application is just one of many general-purpose applications
that can record handwriting and allow fast text searches. The ink-recording
feature of tablets can be useful for preserving diagrams, making quick
sketches, and annotating PowerPoint slides and documents. This feature captures
real-time meeting notes that can be shared with all participants.
Second, there is now wider and deeper support for tablet-style applications
that can be used by general office workers. Windows Vista now includes tablet
support for all enterprise-level versions, and its support is better than what
was previously available for Windows XP.
Vista’s tablet features also offer two important
improvements over the tablet XP version: handwriting recognition and pen
navigation, the latter being supported more completely throughout Vista
and not limited to just a few applications and menu commands.
Finally, the tablet market has matured into two subspecies: the slate and
the convertible form factors. Slates are geared for applications that don’t
make use of the keyboard as their primary input device, although they can be
fitted with optional USB keyboards in a pinch.
Convertibles tend to be used in office environments, are heavier and come with
attached keyboards. Typically, they have a rotating screen lid that can be
positioned face up or down as the user switches between pen- and keyboard-based
Another positive sign: Dell entered this market this year with its Latitude
XT model, a move likely to help keep prices down and widen the tablet’s reach.
The two best vendors for VARs are Motion Computing, which sells only slates,
and Fujitsu, which sells both kinds of tablets. Both have well-developed
There are opportunities for hardware VARs as well as software developers that
specialize in construction applications that run on tablets, such as Vela
Allegiance Technology Partners is a tablet specialist that carries several
models and offers a liberal four-day return policy. "You can’t go into
Best Buy and see a tablet PC. People had concerns, and people very rarely
return these units," says John Hill, the company’s CEO.
"It is a fun product to sell, and the margins are better than with
Yes, tablets are becoming more popular, and as the applications mature and
the price premium over ordinary laptops disappears, expect to see more of them
purchased by corporate IT managers. Now is the time to get into this channel.
David Strom is a technology freelance writer, consultant, blogger and
podcaster and can be reached at email@example.com.