Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Application economy

1 - Greatest Ability to Provide Applications to Support ServicesGreatest Ability to Provide Applications to Support Services

Business executives ranked financial services the highest in terms of ability, at 78%, followed by telecommunications, at 71%.

2 - Least Ability to Provide Applications to Support ServicesLeast Ability to Provide Applications to Support Services

Business executives ranked government agencies and municipal services as the lowest, at 51% and 52%, respectively.

3 - Application Attributes Most ValuedApplication Attributes Most Valued

Business execs ranked safety and security the highest, at 81%, followed by access to complicated functions in less time at 79%.

4 - Impact of Mobile App ExperienceImpact of Mobile App Experience

Of the consumers surveyed, only 6% said a poor application experience would make them abandon a brand forever. However, 51% said they would be pretty annoyed and 21% said they would abandon the brand temporarily.

5 - Resources and Investments RisksResources and Investments Risks

Brands that offer a poor application are at risk of losing 27% of their customer base. Of the consumers who had a fair or poor application experience, 10% said they would permanently leave a brand due to issues pertaining to security.

6 - Top Application Annoyance FactorsTop Application Annoyance Factors

The top two annoyances ranked by consumers were the slow speed of downloads and the inability to address technical issues.

7 - Application Performance RequirementsApplication Performance Requirements

For an application to be considered acceptable, it needed to load within 4 to 6 seconds for 31% of consumers, and in 1 to 3 seconds for 30%.

8 - Type of Application Use Cases Most WantedType of Application Use Cases Most Wanted

Beyond accessing email, 70% of consumers said they would use an application to renew a driver’s license online while 67% said they would pay taxes, but only 56% said they would use an application to vote in an election.