Application economy
Greatest Ability to Provide Applications to Support Services
Business executives ranked financial services the highest in terms of ability, at 78%, followed by telecommunications, at 71%.
Least Ability to Provide Applications to Support Services
Business executives ranked government agencies and municipal services as the lowest, at 51% and 52%, respectively.
Application Attributes Most Valued
Business execs ranked safety and security the highest, at 81%, followed by access to complicated functions in less time at 79%.
Impact of Mobile App Experience
Of the consumers surveyed, only 6% said a poor application experience would make them abandon a brand forever. However, 51% said they would be pretty annoyed and 21% said they would abandon the brand temporarily.
Resources and Investments Risks
Brands that offer a poor application are at risk of losing 27% of their customer base. Of the consumers who had a fair or poor application experience, 10% said they would permanently leave a brand due to issues pertaining to security.
Top Application Annoyance Factors
The top two annoyances ranked by consumers were the slow speed of downloads and the inability to address technical issues.
Application Performance Requirements
For an application to be considered acceptable, it needed to load within 4 to 6 seconds for 31% of consumers, and in 1 to 3 seconds for 30%.
Type of Application Use Cases Most Wanted
Beyond accessing email, 70% of consumers said they would use an application to renew a driver’s license online while 67% said they would pay taxes, but only 56% said they would use an application to vote in an election.