By offering solutions that are more relevant to a broader range of business users, these vendors will challenge established providers while accelerating innovation and product differentiation.
Successful vendors will make this possible by combining innovations in artificial intelligence, machine learning, the Internet of things and the semantic Web.
Businesses will want a holistic IT environment that connects a single management solution to tools, whether they’re hosted, on-premise, virtualized, physical, cloud or traditional.
Customers will expect more than elasticity, utility pricing and deferred capital investment, pursuing partnerships that can help them achieve business goals through superior end-to-end performance, enterprise visibility and accountability.
Users will want to monitor the network and data center services proactively to support secure, multi-tenant, real-time performance and assurance reporting.
That’s because they’re seeing rising costs as data volumes increase from the rollout of new network technologies, resulting in flatter revenues. To reverse this, margin assurance solutions will apply analytics to find ways to maximize profits.
Going beyond virtual servers, business will adopt other virtualized infrastructure—like storage, network, load balancers, firewalls and desktops—to build a software-defined data center.
Cyber-attackers are growing more adept at exploiting “gray” areas underserved by various security technologies. To counter this, customers need diagnostic breakdowns of network-connecting endpoints for real-time assessments of their attack surface.
Businesses will demand a solution that functions across cloud services, mobile devices, apps and virtualized environments.
That’s because of increasing federal efforts to impose net neutrality rules on broadband access and to regulate the Internet as a public utility.