Tag: Partner Relationship Management

  • 6 Best Partner Relationship Management (PRM) Software

    6 Best Partner Relationship Management (PRM) Software
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    Partner relationship management software helps companies manage their relationships with partners and customers. Explore the best PRM software. Read more

  • Top 12 Channel Incentive Management Software

    Top 12 Channel Incentive Management Software
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    There are many considerations and tools for building an indirect sales program, but perhaps nothing more important than the incentives that motivate partners and drive sales performance. With channel incentive management (CIM) software, organizations can establish and optimize rewards, rebates, promotions, and marketing programs to do just that. Channel incentive software helps IT vendors and… Read more

  • What is Partner Relationship Management (PRM) and Why Is It Important?

    What is Partner Relationship Management (PRM) and Why Is It Important?
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    With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes. Partner relationship… Read more

  • Why Metrics Matter to the Channel

    Why Metrics Matter to the Channel
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    Why Metrics Matter to the Channel Why Metrics Matter to the Channel Vendors that don’t measure partner metrics and engagement activities are hampering the success of their channel partners and the efforts to grow partner revenue. Multiple Responsibilities 74% of the channel managers surveyed are responsible for tracking channel partner engagement, productivity and revenue. Tracking… Read more

  • When AI Comes to the Channel

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    For some time now, the folks that manage channels on behalf of vendors have been collecting massive amounts of data about almost every transaction conducted via the channel. Naturally, the goal is to make the channel a whole lot more efficient. IT vendors these days need to track everything from the relationship between the number… Read more

  • Why Vendors Must Invest in Channel Partners

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    Okay vendors. What is it going to take to increase revenues from your partner channel? Engagement, training and certification, and it all has to be automated. If you want to drive your company’s revenue growth, you need to invest in your channel partners just as you would your direct sales force, according to Jim DeSocio,… Read more