Tag: Microsoft
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Microsoft Needs a Coalition of the Willing
In the battle between Microsoft and Google for supremacy over the next generation of computing, Microsoft does not appear to be making much use of its traditional channel allies. Just about everything that Microsoft does and says about cloud computing comes across as fairly reactionary. Essentially, Microsoft has let Google set the tone for… Read more
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Microsoft Wants Evolutionary Partners
At the Microsoft Worldwide Partner Conference, Julie Bennani, vice president of Global Partner Programs, identified not only how the partner program was going to evolve over the next several years, but also why it must evolve. Many of the solution providers—and even some of the other vendors—I talked with at the conference thought Microsoft was… Read more
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Nokia in Corporate E-Mail Deal with Microsoft
HELSINKI (Reuters) – Nokia Oyj (NOK1V.HE) said on Wednesday it has signed a deal with Microsoft (MSFT) to expand corporate e-mail access to 80 million Nokia phones as the world’s top handset maker battles Blackberry-maker RIM (RIM.TO). Nokia said it will enable access to Microsoft’s Exchange ActiveSync e-mail from all Nokia phones using latest edition… Read more
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Microsoft Kicks Off $300 Million Windows Marketing Push
SEATTLE (Reuters) – Microsoft Corp kicked off a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista operating system and strike back at Apple Inc’s "Mac vs. PC" ads. The first commercial of Microsoft’s new marketing push, being created by advertising agency Crispin Porter + Bogusky, aired on Thursday… Read more
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Finding Funding in a Tight Credit Market
Just about everybody has a different opinion concerning how steep the current economic downturn might actually be. But one thing everybody can agree on is that credit has tightened to the point where it’s affecting the willingness of customers to fund new IT projects. With limited access to credit, customers have been husbanding that resource… Read more
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Yahoo Channelizes to Battle Microsoft, Ichan
Yahoo is getting bossy in its battle to stave off Microsoft’s takeover ambitions. According to published reports, Yahool is launching its “build your own search service” project—or BOSS—through which it will partner with third-party search engines to take share away from Google. In other words, Yahoo is building a search channel. It’s an ingenious solution… Read more