Tag: IT

  • Do IT Smarter Targets MSP Marketing

    Jessica Davis

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    Looking to help its MSPs build their businesses, Do IT Smarter, a reseller of outsourced managed services for small-business VARs, is now offering its partners a marketing program that costs as little as $29.95 a month. The San Diego-based company, once a managed services provider itself, said VARs transitioning into being MSPs often find it… Read more

  • Google’s Distribution Play: That’s It!?

    Google’s Distribution Play: That’s It!?

    Pedro Pereira

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    When I lived in Plymouth, Mass., I used to react with perverse amusement when I saw tourists with license plates from as far as Montana and Florida visit the famed Plymouth Rock. A first-time visitor’s reaction inevitably went something like this: “That’s it!? That’s Plymouth Rock!? We drove all the way from [insert faraway locale]… Read more

  • Declaration of IT Independence

    Michael Vizard

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    When in the Course of IT events it becomes necessary for a customer to dissolve the bonds which have connected them with a vendor and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the… Read more

  • The Great IT Management Paradox

    The Great IT Management Paradox

    Michael Vizard

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    Probably the single biggest challenge facing our industry today is that such a large percentage of customers’ IT budgets is taken up by the shear act of maintaining the systems they already have. This situation usually results in scenarios where the amount of money the customer has on hand to acquire new products and technologies,… Read more

  • A New Dell Direction: Is It the Right Course?

    Jessica Davis

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    Tom Miller has been keeping a close eye on Dell for years. The senior director of IT for Fox­Hollow Technologies, a cardiovascular health products company in Redwood City, Calif., Miller has been a longtime Dell customer. His company of about 600 employees is standardized on Dell servers and PCs. And Miller has watched as Dell… Read more

  • Do You D-Gen It Alone or Get Some Help?

    Dylan Charles

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    As vendors catch on to the idea that marketing with their solution partners yields better results than marketing around or through them, solution partners are suddenly faced with a choice: How should I prioritize my investment in (and even choose to work with) leading vendors based on their channel marketing acumen? Top vendors such as… Read more