Tag: CRM
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Confidence in the Cloud Keeps Growing
Categories: Cloud ComputingCloud confidence Confidence in the Cloud Keeps Growing A new survey reveals some of the trends changing the role of IT as more businesses move to the cloud and what organizations are doing to reduce security risks. Rising Confidence in the Cloud 64.9% of IT leaders think of the cloud as secure or more secure… Read more
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Opportunity: Software Licensing Revenue Recovery
Categories: Tech AnalysisSoftware licensing Opportunity: Software Licensing Revenue Recovery For software vendors and, by extension, their channel partners, the lack of visibility into how software is being used creates revenue leakage. Best Sources of Upside for ISVs Mobile apps (51%), virtualization (45 %), subscription-based licensing (43%), embracing public cloud computing (41%) and the Internet of things (37%)… Read more
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Companies Move More Critical Apps to the Public Cloud
Categories: Cloud ComputingCloud spending Companies Move More Critical Apps to the Public Cloud Spending on the public cloud is increasing as more companies are committing to public clouds for enterprise applications, including ERP and CRM. Sharing Data on the Cloud 85% of IT pros polled believe it is valuable to share cloud consumption metrics with the business.… Read more
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Making Marketing More Meaningful With Metrics
Categories: News and TrendsA channel friend recently called me to complain about his marketing company. “They keep telling me that I’m getting great results,” he said. “But I just don’t see it.” It immediately occurred to me that it had not occurred to him how preposterous that statement really was. “When did you give them access to your… Read more
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Why IP Is Imperative to Channel Partners’ Future
Categories: Tech AnalysisThe dawn of the reseller channel came in August 1981 when IBM introduced the IBM PC. Since company policy held that “nobody but IBM can sell IBM” the PCs were sold to ComputerLand, Nynex and Sears Business Centers, which then “resold” them to customers, creating a four-step “channel” from the manufacturer to the aggregator, to… Read more
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Tech Data Piloting New Reseller Marketing Portal
Categories: PartnersTech Data’s new marketing portal offers resellers no-cost access to customizable, automated marketing campaigns—at least for the next six months. The portal is available through TDAgency, Tech Data’s in-house marketing services agency. Offered as part of resellerCONNECT, TDAgency’s reseller marketing program, the portal is designed to help, in particular, small and midsize business (SMB) solution… Read more