Tag: CRM

  • What is Partner Relationship Management (PRM) and Why Is It Important?

    What is Partner Relationship Management (PRM) and Why Is It Important?

    Sam Ingalls

    Categories:

    With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes. Partner relationship… Read more

  • Cogeco Peer 1 Launches Partner Portal for Channel

    Cogeco Peer 1 Launches Partner Portal for Channel

    Gina Roos

    Categories:

    Business solution providers are coming to the realization that one-size-fits-all partner programs don’t always meet the needs of all their channel partners. One company moving toward customized partner programs is Cogeco Peer 1, which recently launched its new Cogeco Peer 1 Partner Portal and three new partner programs. The programs’ goals, according to the company—which… Read more

  • Siebel Sees an Expanding IoT Role for the Channel

    Channel Insider Staff

    Categories:

    As the founder of a CRM application provider, Tom Siebel knows all too well how important the channel can be when it comes to building a company. Now Siebel, the founder and CEO of C3 IoT, a provider of a platform-as-a-service (PaaS) environment optimized for internet of things (IoT) applications, is gearing up to dust… Read more

  • Death of the Big Channel Program?

    Channel Insider Staff

    Categories: ,

    Thanks to the rise of big data analytics, the days of the big channel program that spans multiple tiers may soon be coming to an end. For some time now, channel managers have been accumulating data to keep track of every deal in real time. At a recent Global Channel Data Management Summit hosted by… Read more

  • Microsoft-LinkedIn Deal: What’s the Channel Angle?

    Michael Vizard

    Categories:

    Why is Microsoft’s planning to buy LinkedIn for $26.2 billion? At first glance, it seems like a very expensive way for Microsoft to become relevant in the CRM space, particularly since Salesforce has been investing heavily in advanced analytics technologies that ultimately serve to unify the sales and marketing motions. Microsoft has yet to address… Read more

  • The Cloud MSP: Building on Traditional Roles

    The Cloud MSP: Building on Traditional Roles

    Channel Insider Staff

    Categories:

    Many channel partners who used to sell on-premise infrastructure solutions have been gradually acknowledging the customer value proposition from cloud computing and have transitioned to it. A new breed of cloud solution providers has emerged as a result. Many managed service providers (MSPs), on the other hand, seem to want to perpetuate the myth that… Read more