Tag: channel partners
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How IT Vendors Can Attract Channel Partners
Categories: PartnersThe channel has largely taken over from direct sales as the best way for IT vendors to sell their wares. Particularly when it comes to cybersecurity, the as-a-service market is booming. Managed service providers (MSPs) and managed security service providers (MSSPs) are steadily taking up more and more market share. Many IT vendors have launched… Read more
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Microsoft Survey Looks at Small Business Tech Buyers
Because of the company’s formidable presence in business environments, particularly in smaller companies, Microsoft makes up more than half of the managed service provider (MSP), reseller and services market. And that makes this week’s partner-focused Microsoft Inspire event full of implications for the channel. A big focus of the conference is opportunities for Microsoft partners… Read more
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How IT Vendors Can Reach More MSP and MSSP Partners
IT vendor ecosystems used to be simple things. Big vendors attracted lots of partners among smaller vendors and service providers. But the traditional order has been upset by the cloud and the arrival of consumption-oriented models that favor monthly subscriptions over one-time fees for software and even hardware. This means that IT vendors must change… Read more
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Four Channel Opportunities for IT Vendors and MSPs
IT vendors are often looking for ways to increase their presence in the channel. The good news is the channel needs their help. Beyond establishing a direct channel presence and building an effective portal, what are some of the tools and strategies IT vendors can develop to offer material help to partners, MSPs, and MSSPs,… Read more
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Dell Technologies: Changing the World through Multi-Cloud and Big Data
Dell Technologies has gone far beyond its roots as a PC upgrade business run out of Michael Dell’s dorm room. If you haven’t been paying attention, the company is now one of the biggest global IT products and services providers, with an impressive vision and roster of customers willing to sing its praises. I was… Read more
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What is Partner Relationship Management (PRM) and Why Is It Important?
Categories: Tech AnalysisWith a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes. Partner relationship… Read more