Security discussion

Risk analysis, compliance management and cloud provider evaluation must be “part of the security mix,” CompTIA said. Customer education also needs attention.

38% of respondents said firewalls are their biggest seller, while 20% rank antivirus at the top of their list. Only 9% report that security information and event management (SIEM) solutions are their biggest revenue producer.

Only 1 in 10 channel partners rely primarily on the strength of their own services or innovation when making a sale, and instead depend on the strength of vendor products.

About one-third of all channel companies balance vendor reputation and value-added services in their messaging.

Product offerings include standard firewall (69%), email antivirus (68%), server antivirus (66%), disk/file encryption (63%) and desktop antivirus (63%).

Top security services include risk management (67%), backup/BCDR (business continuity and disaster recovery) (62%), mobile security (61%), compliance management (61%), corporate policy help (61%) and security education (61%).

42% of businesses cited some level of skill gaps; 4% believe major gaps exist today.

42% of businesses with skills gaps have hired new talent recently. Others have partnered with other channel firms (57%) and employed training (68%).

At large companies, training and partnering (both tied at 52%) rank as the number one way to close the skills gap. Midsize (67%) and small companies (85%) rely on training to build skills.

Channel companies initiate security discussions 51% of the time, with talking points such as a change in IT operations (64%), new knowledge (59%), news of a major breach (54%), new threats (46%), breach within peers (43%) and cost of breaches (26%).

62% of respondents said IT is involved in security discussions, followed by the involvement of the CEO (51%), finance (29%), sales (27%) and marketing (22%).