The AWS re:Invent announcements continue with a new agreement between the hyperscaler and global distribution and platform provider Ingram Micro. The two have agreed to a new multi-year Strategic Collaboration Agreement (SCA) and promise to deliver value for partners and independent software vendors (ISVs).
SCA targets professional services and ISV business opportunities
The SCA will extend Ingram Micro’s professional services program in cloud assessment and migration to more AWS partners worldwide. Ingram Micro has also increased support for its services focused on advisory and optimization to help its partners get the most efficient results from their AWS solutions.
“AWS and Ingram Micro are successfully executing and expanding our relationship at a global level — helping our channel partners and their customers take advantage of all AWS has to offer,” said Jeremiah Jenson, the global leader of channel resell for AWS. “This new agreement will allow us to exceed the expectations of our channel and empower them with the resources and technology needed to move more organizations to the cloud.”
The agreement also extends new opportunities to ISVs. ISVs and partners can initiate a Channel Partner Private Offer (CPPO) and extend the offer to end customers using the combination of the AWS Marketplace and Ingram Micro Xvantage platforms.
This agreement positions ISVs to sell through channel partners. It will also enable channel partners to build and list their offerings into industry solutions such as retail, manufacturing, healthcare, and more. According to the announcement, Ingram Micro will assist in creating AWS Marketplace listings to drive co-sell greenfield opportunities.
“We’ve collaborated with Ingram Micro since 2020 to maximize the potential of AWS services for our clients,” said Fernando Benito, the partner manager & co-founder at ACKstorm. “Thanks to this key strategic alliance with Ingram Micro, we have expanded our business on AWS and improved our internal processes through tools, workshops, funding for new business generation, and various forms of support provided by Ingram Micro. All of this allows us to continue adding value to our clients with the professional AWS services we offer at ACKstorm, such as migrations, re-architecture, optimization, FinOps, and 24/7 support on AWS.”
New agreement builds on prior Xvantage and AWS integration
The announcements made at AWS re:Invent build on the momentum created at Ingram Micro’s ONE event in November. There, the distributor announced its own Xvantage platform would integrate with the AWS marketplace to drive partner success in hyperscaler marketplaces. That integration is available in the US now, with other regional availability to follow.
“When a channel partner sees a gap in their capabilities, bandwidth, or knowledge, or isn’t sure how to grow, we want them to call on Ingram Micro,” said Duncan Robinson, the vice president of global partnerships at Ingram Micro. “The investments we’re making in AWS are amplified within our Ingram Micro Xvantage platform and empower the success of our channel partners—allowing them to do more and be more for their customers. By expanding our relationship with AWS, Ingram Micro is elevating the channel partner experience and fortifying our expertise around AWS.”
Ingram Micro was also named the AWS Global Distributor Partner of the Year at the re:Invent show.
Channel Insider spoke with several Ingram Micro partners to learn more about how partnership and collaboration fuel business growth.