HUMAN Security has unveiled its new HUMAN Advantage Partner Program, a global channel network designed to empower partners in reaching enterprise customers. The program offers a tiered structure with incentivized rewards and margins, tailored to evolving market dynamics and centered on annualized bookings, training, and customer retention.
A partner-first approach
“Many of our current and prospective customers rely on trusted partners as they build out their security programs and strategies to protect against the latest threats across the entire digital risk surface,“ said Chris Scanlan, chief revenue officer of HUMAN Security, in a press release. “The launch of the Advantage Partner Program showcases HUMAN’s commitment to a partner-first strategy. Now, the best fraud protection solutions will be put in the hands of more businesses across the globe, while driving predictable and reliable revenue growth for our partners.”
Scanlan explained that HUMAN has traditionally worked with partners in an ad-hoc manner. Now, they’ve put together a formal partner program with rewards that are based on how well the partners do and how much they work in tandem with HUMAN. Scanlan highlighted that partners are seen by his team as important to their company’s success and will be essential as they continue to grow.
The HUMAN advantage: powerful fraud protection
The HUMAN Defense Platform leverages insights from over 20 trillion digital interactions every week across three billion devices to help brands stop, detect, and respond to cyberattacks with exceptional speed and accuracy. By spotting threat patterns before they turn into attacks, customers in the HUMAN partner network can confidently operate online, free from concerns about ad fraud, bot attacks, and account abuse, ensuring their customers are protected throughout their entire digital journey.
“As our customers face new and unprecedented threats on their applications and accounts, we must work with a partner who has the comprehensive coverage and unmatched human support to stop these attacks,” said Nate Ungerott, CEO, Consortium Networks. “HUMAN Security, with its enhanced mitigation, analysis, and reporting capabilities, will continue to bring exceptional value to our customers as they defend against even the most sophisticated fraud techniques.”
Benefits for partners
HUMAN’s Partner Advantage Program provides channel partners with tailored benefits aligned with their tier level, performance, and expertise. Key perks include:
- Strong rewards and margins for driving engagement and customer loyalty
- Tools and support to effectively position and sell HUMAN’s solutions across Advertising, Application, and Account channels
- Collaborative planning, marketing, and sales efforts
- Flexible, proposal-based marketing funds for joint demand generation each quarter
- Deal registration and incumbency protection to safeguard partner investments
While many tech companies offer partner programs, it’s crucial for MSPs and other channel businesses to choose those that align with specific business objectives and needs. Programs like the HUMAN Advantage Partner Program are increasingly striving to provide partners with the tools, resources, and support they need to succeed in today’s competitive tech landscape.
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