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PayPal is not just for consumers anymore. The division of eBay is introducing a new partner program to help systems integrators win contracts to provide PayPal Express Checkout to their merchant customers.

Under the new program, partners get integration-related technical support, integration best-practices information, and access to co-branded marketing materials in the form of templates they can use to help market the offering to merchant customers.

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“We have a robust training center online that provides the basics a partner would need to start or consider a project,” said Gene Alston, business development director for PayPal, based in San Jose, Calif. “We also have integration resources. We get on airplanes and go out to help partners.” The offering also includes phone support for smaller partners.

Alston said PayPal’s partner program is designed to enable merchants of all sizes with Shopping Cart to support SMBs (small and midsize businesses) and more complex offerings, such as integration with other solutions for larger companies.

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“For the channel partner, these offerings provide the opportunity for increased revenue and transactions,” Alston said, noting that PayPal’s offering differed from Google’s online checkout in that PayPal offered more funding methods.

Alston said PayPal has worked with partners ever since it entered the merchant services arena in 2005.

Charter members of PayPal’s partner program include CardinalCommerce, Chase Paymentech Solutions, ProStores and Zen Ventures’ Zen Cart, PayPal said.