Apple and the Channel
There’s nothing wrong with pitching the iPhone to channel customers. After all, the device is secure, comes well-equipped with enterprise-friendly features and people want it.
The iPad has quickly become an enterprise favorite because it lowers upgrade costs and keeps employees productive. Remember that.
One of the benefits of using iOS is that it comes with full support for Apple’s remote device management. So the IT side can still control devices as they do with BlackBerrys.
Want to find suitable apps that will improve productivity? The App Store is chock full of goodies. And the best part is that they’ve all been vetted for security.
Since Apple makes its software development kit available to anyone, companies and channel partners can build proprietary programs to satisfy a company’s needs.
Android just won’t cut it. The operating system might be better than iOS in some respects, but it’s not nearly as secure as it should be for enterprise use.
Whether it’s OS X or iOS, Apple tends to have more-secure software than its leading competitors. Since security is a huge enterprise concern, the channel should keep that in mind.
Whether it’s a Mac or an iPad, Apple’s products integrate nicely with existing solutions, like servers, software applications and more. The world is embracing Apple. Why shouldn’t the channel?
Apple was once anti-enterprise in its attitudes. Over the last few years, however, Apple has warmed to the corporate world, meaning it’s a suitable solution for channel partners.