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E-mail management and security vendor, Mirapoint, kicked off a formal channel program on Feb. 7 to support the company’s growing community of MSPs (managed service providers) deploying the company’s e-mail solutions.

Mirapoint MSPs can benefit from specialized bundles, technical and sales training, sales and marketing support, and professional services installation and migration training, tools and support.

The program also recognizes the company’s growing reliance on MSPs in reaching the market, said Bethany Mayer, chief marketing officer at Mirapoint.

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It is also a return for the company, which originally built its e-mail solutions in 1997 for ISPs, but found more success selling directly in markets such as higher education.

With the rise of managed services, Mirapoint’s e-mail appliance, which allows remote monitoring and management, is more relevant to MSPs, which are a new but familiar entity, Mayer said.

“The thing that makes the MSP model attractive is it was developed for the service provider market,” Mayer said. “Some of the things that mattered then, matter now—high reliability, scalability, management, remote access capabilities. All that was required when we developed the appliance.

“As we’ve gone forward, we’ve retained a lot of the service provider capabilities, things like delegated administration, multiple domains. All that is attractive to MSPs focused on managing versus a broader range of offerings.”

Mirapoint is marketing their appliances as a jump-start to VARs looking to dip a toe in the MSP business, Mayer said.

The program enables partners to establish managed e-mail and e-mail security services with minimal investment using Mirapoint’s Message Server and RazorGate appliances, the company said.

Mirapoint’s products scale up to about 500,000 accounts, Mayer said.