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CompUSA has hired the president of a Dallas area solution provider to oversee its SMB efforts.

The retailer said it has hired Bob Sayewitz to operate its business sales and services and oversee the implementation of the company’s SMB strategy. Sayewitz most recently served as president and founder of IT solutions provider Command Solutions which provided technical service and support to SMBs in the Dallas/Fort Worth area. Before becoming a solution provider, Sayewitz worked for CompUSA for 13 years.

“Bob has exceptional experience in improving sales force execution, strategic alignment and knowledge in this core area of business,” said Roman Ross, president and CEO of CompUSA, in a statement. “CompUSA will win in the SMB space, and Bob is a critical component to that strategy.”

The Dallas-based computer retailer announced the executive appointment this week as part of a larger announcement about the company’s continuing efforts to focus on the SMB space. CompUSA also said it will dedicate retail floor space specifically to SMBs.

The announcements are part of an initiative launched early this year by CompUSA to focus on its core group of customers, which includes SMBs. The retailer also said that it’s efforts to serve business customers would include expanded product selection, highly skilled technicians, free technology seminars and enhanced customer communications.