Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

1Capitalizing on the Apple iPad and Other Tablet Computers

Buzz for TabletsAs consumers are lining up at Apple stores to buy iPads, a new report suggests that the heightened awareness of tablet devices could payoff for resellers who play their cards right. The key, says the report from Research and Markets, entitled, “The Rise of the Internet Tablet: Keys to Success,” lies in offering complete solutions featuring tablets, applications, content and wireless services, at an attractive price.

2No Title

Not Brand, but CategoryNo doubt Apple’s traditional computing devices have yet to penetrate the enterprise market. But with the impact of the Apple iPhone and its myriad email and other business-friendly apps, along with enterprise IT adoptions influenced by consumer trends generally, the new mobile tablets may create demand previously unseen.

3No Title

Complementary Devices?According to Jim McGregor, In-Stat analyst, tablet computers may provide complementary opportunities with numerous mobile devices, such as smartphones and netbooks. Mobile operators are giving tablets high priority.

4No Title

Addressable MarketsRelying on additional industry research, the report notes that demand for tablet computers will hit 50 million in 2014, with prices ranging from $400-$500. Multiple industries are predicted to benefit, including a semiconductor opportunity of $1.4 billion, and additional market bumps for battery and display vendors.

5No Title

Watching Tablet Market StrategyCritical for resellers is awareness of overall tablet market strategy. According to In-Stat, thus far only ICD and Apple have indicated carrier strategies, and only Apple is bundling content and applications. That could change quickly with the introduction of new tablet devices.

6No Title

Vigilance is NecessaryResellers who ignore the enthusiasm being generated for today’s tablet computers do so at their own peril. It’s not the size of the mobile devices that matter, but how the enterprise chooses to use it.