ORLANDO, Fla.—Despite the revolving door management history at its Dynamics applications division, Microsoft is steadfastly committed to the Dynamics brand.
That’s the message Microsoft CEO Steve Ballmer imparted to the 9,500 Dynamics partners, customers and potential customers in attendance at this year’s Convergence conference:
Dynamics is Microsoft’s brand for its four ERP (enterprise resource planning) suites and its constantly iterating—as in delivery mechanisms—CRM suite.
The division, collectively, has seen a succession of management changes at the top. In January, Jeff Raikes, a huge proponent of Dynamics, resigned as president of the Business Solutions groups that oversees Office and Dynamics, leaving the top spot to Stephen Elop, and the Dynamics division to Kirill Tatarinov.